Monogram Logos

A wordmark or typography is a type of logo that uses only the company name, much like a lettermark. Visa and Coke are two examples. Wordmark logos are effective for companies with short, memorable names. The emblem of Google is an excellent case in point. The logo is effective in building brand recognition because the name is both simple and memorable.

The choice of typeface will also be crucial, just as it would be with a lettermark logo. Since people will be looking at your name, it’s important to choose or design a font that conveys the spirit of your company’s mission. For instance, luxury fashion brands like clean, ornate typefaces, whereas authoritative organizations like the government typically use classic, “heavier” fonts to instill a sense of trust.

Picture Based Logos

An icon or graphical logo is referred to as a pictorial mark (also known as a brand mark or logo sign). It’s the picture in your head when you hear the word “logo”: the Apple logo, the Twitter bird, the Target bullseye. The logos of these companies are each so representative of their respective brands that consumers can identify them simply by looking at their marks. A genuine trademark is merely a symbol. This makes it a challenging logo style for new businesses or those without established brand recognition to adopt.

The selection of an appropriate image is the primary consideration when settling on a visual mark. This is something that will last as long as your business does. Consider the bigger picture when deciding on a logo; do you want it to have a pun on your company name (like John Deere’s deer)? Do you want to keep things on the surface (like how the Snapchat ghost explains what the app does)?

Abstract Logos

One sort of visual emblem is the abstract mark. An abstract geometric shape stands in for your company, rather than a recognizable image like an apple or a bird. Some well-known examples are the starburst-like BP logo, the divided circle of Pepsi, and the stripe-like flower of Adidas. Abstract markings, like any logo symbols, are effective because they simplify your business into a single picture. However, abstract logos free you from the need to depict a specific object or person in order to serve as a symbol for your company.

An abstract mark’s strength is in its ability to symbolically communicate your business’s mission without relying on the connotations of any one particular image. Color and shape are powerful tools for creating an emotional connection with your brand. (As an example, think about how the Nike swoosh suggests movement and freedom).

Illustrative Logos Brand Mascots

Brand mascots typically take the form of cartoon characters. The mascot logo is an excellent method of developing a unique and memorable character to represent your brand.

A mascot is only a cartoon character designed to symbolize your business. Consider them to be the face of your company. The Kool-Aid Man, the KFC Colonel, and Mr. Peanut from Planters are just a few examples of well-known mascots.

Companies that are trying to foster a family-friendly environment and win over young customers should consider adopting mascots. Consider the fantastic energy that mascots inject into athletic events by engaging the crowd.

Combination Logo

A combination mark is a logo that combines a wordmark or lettermark with another type of symbol, such as a picture, an abstract design, or a mascot. You can arrange the image and text next to one another, on top of one another, or blended into one cohesive whole. Doritos, Burger King, and Lacoste are just a few examples of successful combination mark logos.

A combination mark can be used in a variety of situations, as the text and the icon or mascot work together to strengthen your brand thanks to the association between the two elements. With a combination mark, consumers are more likely to remember both your brand’s name and your logo or mascot. In the future, a logo could serve as a sole identifier, eliminating the need to always add a person’s name. Symbolic marks can be difficult to trademark, however logos that combine a symbol with text produce a unique image that can be protected.

Emblem Logo

Think badges, seals, and crests for inspiration when creating your own emblem logo. These logos have a classic look that makes a strong impression, making them a popular option for many businesses, institutions, and even governments. Similarly, emblem logos are often used in the automotive industry. Despite their conventional appearance, certain brands (like Starbucks’ mermaid logo and Harley-Davidson’s famous crest) have successfully updated the emblem aesthetic with logo designs that are at home in the present era.

However, they are sometimes less adaptable than the forms of logos mentioned before because they tend toward greater depth and the name and symbol are securely interwoven. It will be difficult to use a complex logo design consistently. A business card only allows for so much shrinkage of an intricate logo before it becomes unreadable. In addition, if you want to embroider this type of emblem on hats or shirts, you’ll need to keep the design quite simple. If you follow the concept of keeping your design simple, you’ll end up with a striking appearance that will make you look like a seasoned pro.